India is a large country with one of the world's largest concentrations of young people.

A majority of these can be classified as consumers in the economy segment. With a view to fulfilling the needs and self expression aspirations of this very sizable segment, SKNL launched World Player by S. Kumars (World Player). It is the first pan-India economy brand created for the underserved, mofussil, semi-rural and rural markets. Referencing the clothing needs of the segment with its sense of fashion, the World Player range has vibrant clothing & accessories designed to retail at prices competitive to local or unorganized manufacturers. World Player apparel spans the entire spectrum of fashionable apparel such as formal shirts and trousers to trendy t-shirts, casual shirts and jeans, besides occasion wear. The range also comprises daily wear accessories such as vests, briefs, belts, socks and handkerchiefs.

The emphasis is on reflecting contemporary style and design trends in this unlocking of 'value from the bottom of the socio-economic pyramid'. World Player team of designers interact with the target audience on a regular basis for developing the style aesthetic of World Player.

As a business World Player is built to meet the demands of a very large, widespread segment across India, and its business model is configured to be scalable, flexible, have the ideal product price /quality balance and very deep distribution reach.

© 2008, SKNL. All logos, images and contents are copyright protected properties of SKNL. All rights reserved.